The Climate Communication Gap: From Evidence to Action

Climate science is clear, but turning evidence into public understanding, trust and meaningful action remains a major challenge. How can strategic communication, digital storytelling and marketing help bridge this gap? Bringing together perspectives from international climate policy, media and strategic marketing, this discussion explores how to communicate complex climate issues, engage diverse audiences, avoid greenwashing and turn awareness into real-world decisions. What does it take to move beyond messages and campaigns towards measurable climate action?